Altruism will be televised in Black and White

In total, the aim of this investigation was to assess altruistic actions on American television from a social cognitive perspective. Although the findings for rate per hour are encouraging, the context surrounding character portrayals is lacking. Most of the altruistic actions on television are still initiated and received by White men. Altruism on American Television

In fact, on Broadcast networks, 85.2% of the altruistic behaviors were initiated by Whites, and only 10.2% by Blacks. Cable was nearly identical. Public broadcast had 67.4% Whites, 9.2% Blacks. Must be going after some demographic this study didn't see fit to include.