The cheery, well-oiled mooseshit streaming from Sarah Palin, e.g.. . .
He knows to learn from the mistakes and blunders we have seen in the war in Iraq, especially. He will know how to implement the strategies, working with our commanders and listening to what they have to say, taking the politics out of these war issues. He'll know how to win a war.
. . .smacks of the perky fraudulence of certain mortgage maestros who got us into the mess we're in. The next time she says "John McCain and I will fix this you betcha!" someone needs to invite her to offer a few details.
How come we never do? A hypothesis: it's because we have become so habituated to commercial advertising speech -- its intonation, its cheerful confidence, its sound bites innocent of logic, evidence, truth-claims -- that we've forgotten that arguments are supposed to cohere, gather force from reference and relation, connect with historical and scientific knowledge, carry within them their own auto-critique.
We've forgotten that. USians growing up in a TV dominated household have been exposed to Yottabytes of commercial bilge over the past 25 years, but not a single passage from Homer, or Aquinas, or Epictetus, or Spinoza.
Media are as media do.