Means and ends of immaterial production
"I don't feel a loss of control over my own productive activity when I contribute to a Wikipedia entry that may benefit others. On the other hand, I might be more likely to feel this loss of control when I discover, say, that details of my online activity have been collected, sorted, and packaged as a commodity for sale to people who may use it to deny me access to a job or to manipulate me based on perceived vulnerabilities, fears, and other personal details about my mental or physical well being." ~ Mark Andrejevic on the IDC list.
This line of inquiry could help clarify intellectual property confusion as well as the thinking of "exploitation."