Trebor Scholz has some propositions
One of "Seven propositions for the future of the sociable web," from Trebor Scholz.
On the IDC list, Scholz notes (and this seems relevant to the concern with JSTOR):
Take Craigslist. Most of you will know this network for urban communities. It operates in 450 cities worldwide and supports 5 billion page views per month. It is number 34 of all sites on the web in terms of traffic. In December 2006, Craigslist's CEO stunned Wall Street analysts by letting them know that
"Craigslist has little interest in maximizing profit from the website but instead prefers only to help users find cars, apartments, jobs and dates."
It is foolish to naturalize capitalism, as many do, by arguing that only greedy big business can support large-scale social life.