RFP: ADA to dance with unique CPM
On the FASTForward08 blog, and on his own blog Wirearchy, Jon Husband points to Charlene Li of Forrester's recent talk about The Future of Social Networks. Among many suggestive forecasts, Li speaks of a world in which each individual has his/her own unique CPM.
One hopes that the same good people who bring this to fruition will also provide each of us with our own ADA - Asshat Dodging Avatar. This holographic image, preferably with seven heads and 10 horns, will walk alongside, or better, in front of each of us, hoary head swinging to and fro in real time, both within the "single social graph," and without.
Its work will be to collect all the spam, all the personally targeted ads, all the referrals, all the requests to play this or that fessbook game, all the clicks for which we poor biological specimens have neither the time, nor the patience, nor indeed, the care, mother of attention. The ADA will cordially refer each solicitation to the solicitude of the ADAs of 1.5 billion of our closest friends. We'll just pocket the change.