Nude Erections in Journaljism
AOL is putting the finishing touches on a high-tech system for mass-producing news articles...
In addition to selling standard ads to run alongside the story or video on a Web page, AOL says it will offer custom content. For instance, AOL says, if its algorithms show consumers are searching for information about the Zhu Zhu Pets robotic hamster, a retailer could pay AOL to sponsor an article about where to find the hot toy. Some traditional media outlets, including magazines and TV studios, offer similar services.
Nick Brien, CEO of Media Brands, a media buying and planning unit owned by Interpublic Group, says AOL's model is a fresh approach to marketing. "Clients like that way of thinking," he says.
WSJ
Labels: AOL, chintzy "bling of the rich and famous" marketing clip, journaljism
posted by Tom Matrullo at Monday, November 30, 2009
3 Comments:
And if clients like that way of thinking, customers will (of course) love it. That's why AOL is a name legendary for web success.
I think not exactly a fresh approach to marketing on the part of AOL.
These guys ... The Answer Factory: Demand Media and the Fast, Disposable and Profitable-as-Hell Media Model ... get content built around popular and lucrative search terms, and they / it are / is growing faster than weeds. Content tailor-made for big pipes, no doubt ... like fast food, only less filling.
First you take human thought and call it Content. Then you assert that content is an associated element in a market geared to commercial speech, which has little to do with ethical or epistemological concerns. Then Comcast buys it -
http://www.npr.org/templates/story/story.php?storyId=121046318
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