Nicieties of genre
From an interview given by Jay Rosen to Global PR Week:
From the perspective of the pre-AOL, pre-MSN days of blogging, it could be said that the question makes no sense. Didn't blogging's early spreading euphoria have a little something to do with its arising from low and inside, impacting the established media structure thanks to a matter of empowerment facilitated not by some middle management overseer, but rather by an ingenious technological simplification combined with people's interests in publishing what they themselves had to say?
It's probably just my age -- when I came in. When I see a blog "empowered" by a corporation, I do not see a blog. This has nothing in particular to do with the integrity of the individual producing it. Some are doubtless worth reading. But they feel like they belong to some other genre.
Sort of like: Over here, blogs and Jimi Hendrix. Over there, corporate extensions and Peter Lemongello. Different genre.
RUBEL: What about those who are empowered to blog by established media outlets, are they more like journalists than the rest of us?
ROSEN: Good question. I think these people--any journalist empowered to blog, as you well put it, by a mainstream news outlet--will be the ones in the best position to change journalism from inside the traditional firms. Will they? I have no idea. But if you are interested in the press, it pays to watch this one unfold.
From the perspective of the pre-AOL, pre-MSN days of blogging, it could be said that the question makes no sense. Didn't blogging's early spreading euphoria have a little something to do with its arising from low and inside, impacting the established media structure thanks to a matter of empowerment facilitated not by some middle management overseer, but rather by an ingenious technological simplification combined with people's interests in publishing what they themselves had to say?
It's probably just my age -- when I came in. When I see a blog "empowered" by a corporation, I do not see a blog. This has nothing in particular to do with the integrity of the individual producing it. Some are doubtless worth reading. But they feel like they belong to some other genre.
Sort of like: Over here, blogs and Jimi Hendrix. Over there, corporate extensions and Peter Lemongello. Different genre.
posted by Tom Matrullo at Wednesday, July 14, 2004
1 Comments:
Gerry - I welcome your optimism, but am not sure I'm sharing it without reserve. Corporations are the dominant wealth creation mode because they have maximum evolutionary capacity to do one thing well: They mobilize human labor, human knowledge, and human lives in the service of an objective that is probably not human: wealth. Every move society or government makes to bridge the gap between means and end is fought with all the power money can buy. Makes the development of alternate models a challenge.
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