Media convergence optimization

From P., a non-blogging friend:

It occurs to me that ratings for all those boring “Rockin’ New Year’s Eve” shows might be given a considerable boost by synchronizing Saddam’s imminent drop with the falling of the ball in Times Square. This would not only help the economy, establish the keynote or leitmotif for the coming year, and provide some risqué gallows humor as a backdrop for the national festivities, but it would be in perfect consonance with the aesthetic taste, moral sensibility, and notions of decency of the United States as a whole. Perhaps the corpse of Dick Clark could officiate.