Thursday, August 14, 2008

Cool 2008: A farthing for your thoughts

The Gartner "2008 Cool Vendor in the High Performance Workplace" is:

SEATTLE, Aug 13, 2008 (BUSINESS WIRE) -- Visible Technologies, a leading provider of social media monitoring and engagement solutions, today announced it now analyzes more than 100 million social media conversations -- from blogs, wikis, forums, Twitter, social networks and other online hubs -- to help brands engage with consumers online, enabling the company to quadruple its sales in 2008.
They gain actionable intelligence for "brands":
Visible Technologies captures and analyzes the entire conversation thread, including comments, where 70 percent of social media conversations occur. By allowing customers to listen to, learn about and engage with customers online, Visible Technologies has seen sales rise 300 percent this year, compared with the second half of 2007.
They are "analyzing":

Visible Technologies analyzes an average of 425,000 unique pieces of social media content per day on behalf of its clients.

For what clients?

Relevance inside Chatter:

With a broad view of the online landscape, Visible Technologies enables brands to focus on relevant content within the chatter and gain actionable intelligence in order to interact effectively with consumers. Industry validation continues to provide proof of the critical nature of accurate social media-tracking.

"Companies are increasingly trying to determine how to embrace social media strategically and tactically. Clients who want to get actionable intelligence from the full thread of conversations choose TruCast for its comprehensive analysis of both the original content and ensuing comments. Our extensive data and work with leading brands show clients how and where to engage when they want to address customer-service issues, gain insight for media buying or drive community activation in a campaign. We are pleased with the momentum we've built as brands continue to invest in this channel for engaging with their customers." - Adam Selig, CEO of Visible Technologies. link

“Google is not a search engine. Google is a reputation management system. Online reputation is quantifiable, findable, and totally unavoidable...”- Clive Thompson $

Does anybody making much of Friendfeed, Seesmic, Qik, Pownce, twhirl, Phrazit, fire eagle, Dopplr, etc., make anything of this?

Are our innocent joies de Tweet enabling market impetus for deep, always-on, persistent and panoptic commodification, archiving and monetization of what used to be considered our interiority -- motions of the soul?

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Blogger jonhusband said...

Are our innocent joies de Tweet enabling market impetus for deep, always-on, persistent and panoptic commodification, archiving and monetization of what used to be considered our interiority -- motions of the soul?


8/14/2008 11:29 AM  
Blogger Tom Matrullo said...

Thanks. That's alroight then.

Now for something compleatly different, a bit of paranoia coming through the looking glass.

8/14/2008 11:41 AM  
Blogger DeanLand said...

What with FISA and all sorts of snooping, why not then openly do marketing based on what the geek chic blather about? It can indicate a new trend . . . one that might land Scoble (for example) an endorsement deal.

Coming soon from the creative dept. of people paying for this research: endorsements from "Social Media Stars" followed by an available-on-net-only SocialMediaStars reality program. And a star report, "Blathertainment Tonight."

8/14/2008 12:09 PM  
Blogger Tom Matrullo said...

Just so, Dean. So long as brands build branding, and branding brands, Brand Scoble can add lustre to Social Media Stars - The Brand. Lots of prospects once we clarify that social media are actually just other-looking modes of broadcast. Unless Scoble wants to release his entire history of foraging, consumption, and acorn storage to the admiring populass.

8/14/2008 1:08 PM  
Blogger DeanLand said...

>>populass<< love it!

Hmm, maybe you should rename this post, remove that h from farthing . . .

8/14/2008 1:35 PM  
Blogger Joseph Duemer said...

And everybody knows that the plague is coming
Everybody knows that its moving fast
Everybody knows that the naked man and woman
Are just a shining artifact of the past
Everybody knows the scene is dead
But there’s gonna be a meter on your bed
That will disclose
What everybody knows

And everybody knows that you’re in trouble
Everybody knows what you’ve been through
From the bloody cross on top of Calvary
To the beach of Malibu
Everybody knows its coming apart
Take one last look at this sacred heart
Before it blows
And everybody knows


See also this video:

8/14/2008 6:10 PM  
Blogger Tom Matrullo said...

Good, welcome Cohen. Led to idea for a segue.

8/14/2008 9:39 PM  
Blogger jonhusband said...

What Do The Freakin' Tech Bloggers Want" ?

See, some of them (er, most of them) are treating bloggers as just “channels of message distribution.” We’re there to take the news they are pitching and regurgitate it and spit it at all of you.

I think he doth protest too much.

Everybody Knows ...

8/17/2008 10:27 AM  

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